Custom WordPress solutions built for performance, scalability, and ease of management.
Boost your site's performance and search rankings with technical optimization that drives traffic and improves user experience.
User-centered design that combines beautiful interfaces with intuitive experiences to engage your audience and drive conversions.
Skilled developers and designers who integrate seamlessly with your existing team to accelerate projects and fill expertise gaps.
Custom WordPress solutions built for performance, scalability, and ease of management.
Boost your site's performance and search rankings with technical optimization that drives traffic and improves user experience.
User-centered design that combines beautiful interfaces with intuitive experiences to engage your audience and drive conversions.
Skilled developers and designers who integrate seamlessly with your existing team to accelerate projects and fill expertise gaps.
Komel needed to bridge the gap between their physical garage and their digital inventory. We built a high-speed e-commerce platform that allows users to find compatible parts for their specific vehicle and book installation slots instantly.
Modern online presence that showcases 30+ years of expertise and connects with both individual customers and commercial fleet operators.
Komel d.o.o. Sarajevo
10 Weeks
WooCommerce Development, UI/UX Design, Service Booking Integration
Visit Online Shop
Komel has been a leader in the auto industry since 1990. However, their digital presence needed to reflect their dual nature: they are a retailer (selling bulbs, audio, alarms) and a service center (installing them).
Our mission was to build a site where these two worlds meet. A customer shouldn’t just “buy a car alarm”—they should be guided to buy the right alarm and book an appointment to have it installed by professionals in Vogošća.
Auto parts e-commerce is notoriously difficult due to compatibility issues.
The “SKU Chaos”: With thousands of small items (connectors, adapters, LED bulbs), the risk of a cluttered, unusable interface was high.
Service Disconnect: Most webshops sell the part and say “Good luck.” Komel needed to capture the installation revenue too, which meant the booking system had to be front-and-center, not hidden.
Trust Factor: Selling security systems (like Cobra & Starline) requires high trust. The site needed to look like an authorized industry leader, not a drop-shipping store.
We engineered a custom WooCommerce environment tailored for the auto industry.
Smart Categorization: We reorganized the 2,000+ product catalog into intuitive “Usage Categories” (e.g., Security, Multimedia, Lighting) rather than technical part numbers, helping non-experts find what they need.
Service Integration: On high-ticket items like Alarms and GPS, we implemented “Installation” calls-to-action that guide users to the contact/booking flow instead of just a generic checkout.
Mobile-First Shop: Knowing that many drivers search for parts while standing next to their broken car, we optimized the mobile search experience to be lightning-fast.
The new Komel.ba serves as the digital engine for their physical workshop.
Increased Foot Traffic: The “Buy Online, Pick Up/Install in Shop” strategy has driven more local customers to the Vogošća location.
Higher Average Order Value: By cross-selling accessories (e.g., suggesting cables with speakers), the online basket size has increased.
Automated Inquiries: The “Quick Inquiry” forms on complex products have reduced phone support time, delivering qualified leads directly to the sales team.
Modern website for Zenica city government with online services, document requests, and citizen information. Made government services faster and helped people avoid waiting in lines at city offices.
A custom-built internal operating system for Komel’s service center. We replaced manual scheduling with a digital dashboard featuring role-based access, automated work order generation, and a real-time calendar for managing technician shifts.
