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Areté Property Development

Simplifying the Chicago Rental Search

Arete needed a reliable digital home for their listings and services. We built a responsive WordPress site that makes it easy for tenants to find apartments and for property owners to understand Arete's management and construction capabilities.

Chicago Property Management Website homepage showing rental search filters.
Client:

Areté Property Development, Chicago (affiliate of Areté Enterprise)

Duration:

4 weeks

Services:

Web Design, WordPress Theme Customization, Content Strategy

Our Mission

Arete Property Development offers multiple services: rentals, property management, and design-build construction. Their digital presence needed to organize these distinct offerings without confusing the visitor.

Our goal was simple: build a professional, accessible website where a prospective tenant could find an apartment quickly, and a property owner could easily find contact information for management services.

The challenge

Real estate websites often get cluttered. Arete needed a solution that was easy to maintain and easy for users to browse.

  • Property Visibility: The site needed to showcase available units with clear photos, prices, and amenities (like “Pet Friendly” or “No Security Deposit”).

  • Ease of Access: Essential features like the “Resident Login” and leasing contact info needed to be prominent, not hidden in sub-menus.

  • Brand Alignment: The design needed to reflect their professional connection to sister companies like Arete Renovators and Arete The Art of Design.

The Solution

We implemented a robust WordPress solution focusing on usability and mobile responsiveness.

  • Intuitive Property Search: We set up a straightforward filtering system allowing users to sort by Property Type, Bedrooms, and Price Range, ensuring they find relevant listings instantly.

  • Clean Property Layouts: Individual property pages were standardized to clearly display rent, location, and “Book Now” options, reducing friction for interested renters.

  • Mobile Optimization: Knowing most renters search on their phones, we ensured the menu, search filters, and gallery sliders work flawlessly on mobile devices.

IMPACT RESULTS

The new website serves as an effective central hub for Arete’s business operations.

  • Better User Experience: Visitors can now quickly distinguish between leasing services and development services.

  • Streamlined Inquiries: Clear “Book Now” and contact buttons on every listing help funnel interested tenants directly to the leasing team.

  • Brand Consistency: The site aligns visually with the Arete brand, building trust with both current residents and future investors.

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